Casino Guru, a leading online casino database and advocate for informed gambling, has strengthened its collaboration with Mindway AI, a technology provider specializing in responsible gambling (RG) solutions. Together, they have launched an updated campaign featuring the Gamalyze self-assessment game, timed to coincide with Safer Gambling Week 2024 (SGW24).
The Gamalyze game, designed to reinvent the traditional self-assessment test, provides players with an engaging and anonymous way to evaluate their gambling habits. Presented as a card game, the tool is accessible via a dedicated widget prominently displayed on Casino Guru’s homepage and has been highlighted as the platform’s “Game of the Week” during SGW24.
To broaden its impact, Casino Guru has partnered with multiple casino operators, including CasinoFriday, Shotz, and Roman Casino. This collaboration allows players across these platforms to access the game and gain valuable insights into their gambling behaviors. Casino Guru has also launched a targeted communication campaign to reach its subscriber base, aiming to expand the initiative’s reach and raise awareness about safer gambling practices.
Interactive Self-Assessment for Behavioral Insights
The Gamalyze game leverages Mindway AI’s advanced behavioral analytics to offer players detailed feedback once they complete the test. The tool evaluates key behavioural markers such as responses to rewards and losses, frequency of wins, and risk levels in decision-making. The insights aim to help players better understand their risk-taking tendencies and promote informed decision-making in gambling.
A Track Record of Impact
Previous iterations of the campaign garnered 1,800 plays per round, and Casino Guru is striving to surpass this milestone with the latest rollout. By combining interactive gaming with actionable insights, the initiative aligns with both companies’ missions to prioritize safer gambling. This innovative approach brings the concept of responsible gambling to the forefront in a player-centric and engaging way.
For those interested in exploring the Gamalyze tool, the widget can be accessed directly on Casino Guru’s homepage or via the “Game of the Week” feature throughout SGW24.
With this initiative, Casino Guru and Mindway AI continue to push the boundaries of responsible gambling awareness, reinforcing their commitment to player well-being and sustainability in the iGaming industry.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
