From Nigeria to Kenya, Ghana to Tanzania, innovation is reshaping how players connect with sportsbook brands — and the operators who adapt first will take the lead.
With mobile data becoming more affordable, technology evolving daily, and a new wave of AI-powered tools entering the space, player expectations are shifting for good.
However, keeping ahead of the latest trends is an ongoing challenge.
In this exclusive iGF Virtual Roundtable, you’ll hear from industry leaders, tech innovators, and market strategists on what the next generation of African sportsbook will look like — and how you can future-proof your operation for long-term success.
By watching this essential roundtable, you will discover:
- How to build a sportsbook front-end that attracts and retains players
- Best ways to integrate AI tools for higher engagement and operational efficiency
- Strategies for personalising player journeys to boost lifetime value
- How to turn your sportsbook data into a revenue-driving asset
- Key regional differences in player engagement trends across Africa
- How to use gamification to increase retention and market share
What our community are saying
The iGF Roundtable is an amazing platform that I was honoured to be part of. Through their roundtable sessions, iGF have been able to provide the audience with candid market insights and truly engaging content, allowing industry leaders like me the opportunity to give an accurate representation of some of the key growth markets around the globe, especially east Africa!
Jimmy Keneth Masoe, Operations Manager, Betway Tanzania
iGF are partners to the industry and their roundtables are just another extension of this. Through their roundtable discussions, they are equipping operators with the vital knowledge and tools needed to navigate the future and ensure success in exciting new markets, such as Brazil.
Thomas Carvalhaes, iGaming Expert
iGamingFuture are shining a light on responsible gambling and compliance through their engaging content, helping to change the narrative and encourage sustainable growth. These are all high priority issues for me, which is why it was so important to align with them and join one of their roundtable panels.
Matthew Curtis, Head of Responsible Gambling, L&L Europe
