Checkd Dev Enhances Partnership with Stats Perform to Offer Opta Data
Checkd Dev, a subsidiary of the innovative Checkd Group known for its expertise in sports betting technology, is proud to announce the extension of its partnership with Stats Perform, the custodian of Opta data. This enhanced collaboration solidifies the relationship between the two entities, enabling Checkd Dev to provide licensed operators with an advanced integration of Opta data within their digital sports betting platforms.
Under the terms of this extended multi-year agreement, operators will have the opportunity to incorporate Checkd Dev’s pioneering Smart Acca feature directly into their football and US sports market pages. This feature, initially developed for the acclaimed Betting Hub application, allows users to effortlessly analyze comprehensive Opta team and player statistics. By offering insights across various games and competitions, Smart Acca facilitates informed accumulator bet constructions, displaying relevant odds seamlessly.
Smart Acca has been specifically designed to cater to the needs of recreational bettors, particularly those inclined towards accumulator bets. These bets, while increasing in popularity, often present challenges in terms of providing insightful statistics and data. Smart Acca addresses this issue by delivering a streamlined path to bet placement, resulting in higher conversion rates and an increase in the average number of legs per accumulator bet, thereby enhancing operator margins.
Already implemented in prominent UK sportsbooks such as Sky Bet, William Hill, and Paddy Power, the Smart Acca API has proven its value by keeping bettors engaged on-site with pre-match betting research capabilities for football markets. This includes insights into goalscorers, shots, shots on target, and fouls, eliminating the need for bettors to seek information externally.
This partnership expansion follows Checkd Dev’s successful ventures, including the launch of the Boxing News app and the development of the North America-targeted FlashPicks app, both of which leverage the Betting Hub technology and historical Opta data feeds.
Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an important deal with a long-term valued partner in Stats Perform, which means bettors using Smart Acca in their chosen sportsbook are using Opta data, the most recognised and trusted sports stats in the business. Bettors are presented with the most relevant competition and market selections ranked by statistical form leading to compelling betting opportunities. In addition, all of this is displayed on a single page meaning they can place accumulators faster than traditional online journeys.
“Smart Acca has been a landmark hit with bettors both through our proprietary B2C products and when licensed to leading operator partners in the UK. It’s the perfect complement to any sportsbook offering multi-game and same-game accumulators. We look forward to providing it to a broad range of new partners, across more competitions and sports.”
Nick Cockerill, VP of Betting Products at Stats Perform, said: “Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users.
“We’re proud that Checkd Dev has chosen Opta data to build trusted, magic experiences from the detail of sport. Smart Acca is a great example of one of those experiences – a highly innovative B2B product that showcases how our sports data helps bring fans and bettors closer to the game.”
