Specialist iGaming marketing agency Chips has launched Slot Showcase, the industry’s first centralized casino game roadmap. Designed as a hub for all upcoming casino game releases—including slots, live dealer games, and crash games—Slot Showcase aims to streamline connections between game studios, operators, and aggregators, fostering collaboration and driving growth across the sector.
Slot Showcase is a free platform accessible to all game studios, providing an opportunity to promote their latest titles while offering casino operators and aggregators a consolidated view of forthcoming releases. By spotlighting quality game content and innovations, the platform focuses on helping emerging studios gain visibility, secure partnerships, and maximize revenue potential.
This new resource will allow studios to enhance their reach, raise their brand profiles, and showcase new game concepts and features. For operators, the roadmap offers the ability to plan launch campaigns in advance and discover unique content to differentiate their offerings. Aggregators, meanwhile, can efficiently connect with studios outside their existing networks, simplifying the integration of fresh titles.
With over 20 studios already integrated—including Red Tiger, Light & Wonder, Wazdan, and PlayDigital—Slot Showcase is positioned to become a key resource for the iGaming ecosystem. Future updates include a news feed, industry insights, and a weekly newsletter providing subscribers with a snapshot of upcoming game launches. A podcast series featuring leading voices from studios, aggregators, and operators will further enrich the platform’s offerings.
Slot Showcase represents a significant step forward in connecting stakeholders across the iGaming industry, facilitating collaboration, and promoting innovation in game development and distribution.
Andy Brennan, CEO of Chips, shared his vision for the launch: “It’s wild to me that in 2024, the gaming industry still relies on scattered, outdated methods to share product news. Great games – built with immense skill and creativity – often don’t get the attention they deserve. Slot Showcase changes the game. We’re creating a platform that connects game makers and publishers effortlessly, while also giving players access to more choices than ever before. Think of it as the go-to hub for blockbuster launches, groundbreaking concepts, and real-time studio news.
“From our partnerships across the gaming industry, we’ve seen how much luck and timing can overshadow even the most exceptional games. It’s frustrating to watch so much talent hinge on chance. Slot Showcase is here to level the playing field, giving amazing games the spotlight they deserve. This isn’t just about a better platform—it’s about lifting the entire online casino ecosystem and helping the best ideas succeed. We’re all in on this.”
