Codere Bolsters Partnership with Monterrey Rayados as Official Betting Sponsor

Codere, a distinguished online gaming operator in Spain and Latin America, is excited to announce the extension and expansion of its sponsorship deal with Monterrey Rayados Football Club, continuing as the Official Betting Partner for an additional four seasons. This agreement, which has flourished since 2021, now also encompasses the role of ‘Main Sponsor’ for the club’s women’s team, Rayadas, demonstrating Codere’s commitment to supporting and promoting women’s sports.

The renewal of this partnership underscores a shared commitment between Codere and Monterrey Rayados to deepening their successful relationship, reflecting mutual values and objectives. Codere will retain high visibility, featuring prominently on the men’s team jersey and across the club’s marketing platforms. Additionally, this partnership includes the continuation of engaging initiatives and exclusive fan experiences.

This expanded sponsorship agreement marks an exciting development for Codere, showcasing its support for both the men’s and women’s teams of Monterrey Rayados. It represents a strategic step in Codere’s growth plan within Latin America, leveraging the power of sport to connect with communities and enhance its brand presence through impactful sponsorships and local engagements.

“We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico,” said Alberto Telias, Chief Marketing Officer of Codere Online.

On his part, Pedro Esquivel, Executive Vice President of Monterrey Football Club, stated: “It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future.”