Codere Online Luxembourg, S.A. (Nasdaq: CDRO / CDROW), a prominent online gaming operator across Spain and Latin America, has expanded its support for Mexican football by becoming the main sponsor of Rayadas, the women’s team of Club de Futbol Monterrey competing in Liga MX Femenil.
Under the new partnership, the Codere Online logo is featured on the front of the Rayadas jersey, beginning with the opening fixture of the Apertura 25 tournament against Pumas on July 13. The branding will also be visible when Rayadas face Pachuca for the “Campeón de Campeonas” trophy in San Antonio, Texas, on July 16, and will remain throughout the season.
Beyond shirt sponsorship, Codere Online and Rayadas will collaborate on multiple campaigns, activations and fan-focused experiences aimed at increasing the visibility and growth of women’s football in Mexico. These initiatives are set to blend digital engagement strategies with on-site events, underlining both parties’ shared values around equity and sporting excellence.
This development builds on Codere Online’s existing relationship with Club de Futbol Monterrey’s men’s team, Rayados, where the company continues as Official Betting Partner and maintains its front-of-shirt sponsorship. By extending its backing to Rayadas, Codere Online signals a broader institutional commitment to supporting the professionalisation of women’s sports within the country’s growing iGaming and sports landscape.
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: “Becoming Main Sponsor of Rayadas was a clear priority for Codere Online since we started our partnership with the broader club.
“It is an honour to support one of the strongest teams in Liga MX Femenil and to help drive greater visibility for women’s football.”
Alberto Telias, Chief Marketing Officer at Codere Online, added: “This partnership underlines our continued growth in Mexico, where codere.mx remains one of the foremost online gaming platforms.”
Pedro Esquivel, Executive President of Club de Futbol Monterrey, commented: “We are delighted to extend our relationship with Codere Online. This collaboration promises exciting developments ahead, and we look forward to achieving them together.”
