Pariplay®, a subsidiary of NeoGames S.A, is set to significantly expand its global market presence through a new deal with the esteemed operator, ComeOn Group. This strategic move will see Pariplay® launching its top-tier gaming content across the ComeOn Group’s diverse brand portfolio, including their flagship brand, ComeOn!. The partnership is poised to notably enhance the range of entertainment options available to players in various markets.
The initial phase of the integration will involve incorporating content from Pariplay®’s in-house studio, Wizard Games, into the ComeOn Group’s platform. Subsequent plans include rolling out additional offerings from Pariplay®’s renowned Fusion® platform. The Fusion® platform is recognized for its extensive collection of games, one of the most comprehensive in the igaming industry. It also includes a suite of back-office tools designed to improve conversion and player engagement, thereby offering added value to operators.
Andrew Maclean, VP of Sales at Pariplay, said: “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform, starting with our own Wizard Games content.
“It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”
Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base. We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”
