Kambi Group plc has signed a multi-year agreement with ComeOn Group to integrate Kambi’s Odds Feed+ solution into ComeOn’s proprietary sportsbook platform, extending the supplier’s global network of odds feed partnerships and supporting ComeOn’s international igaming and sports betting operations.
Under the agreement, ComeOn Group will access Kambi’s library of odds content, including esports markets delivered through Abios, as part of its strategy to enhance sportsbook performance across multiple regulated jurisdictions such as Denmark, Sweden, Ontario and the Netherlands. Kambi Group plc said Odds Feed+ provides actively managed and traded odds supported by its global liquidity, alongside AI-powered pricing tools and low-latency delivery using official data sources, with the aim of improving pricing accuracy, trading efficiency and real-time bet availability. The solution is designed to allow operators to assemble tailored odds packages aligned with market-specific requirements, player demand and long-term igaming growth objectives.
Werner Becher, Kambi Group CEO, said: “We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner. Odds Feed+ is built on the principles of quality, choice and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service. By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”
Juergen Reutter, Chief Executive Officer of ComeOn Group, said: “By integrating Kambi’s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios. This allows us to double down on our commitment to provide hyper personalization and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers. This ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.”
