DraftKings Inc. today revealed plans to launch DraftKings Marketplace, a digital collectables ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. Once launched, millions of customers will have the ability to seamlessly buy, sell and trade digital collectables across sports, entertainment and culture using their existing DraftKings account. Additionally, as part of a new strategic relationship, DraftKings Marketplace will also be the exclusive distributor of sports-related NFT content from NFT platform Autograph, which leverages the official licensing of prominent athletes and celebrities to provide a wide array of digital collectables.
“The NFT boom has reinvented the collectables industry and driven excitement to early-adopting audiences worldwide—including the DraftKings community,” said Matt Kalish, DraftKings co-founder and president. “DraftKings Marketplace will sit at the centre of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. This initial vision in collaboration with Autograph, and its coveted collection of official digital collectables, is a vital first step as we enter the emergent NFT market. We aim to usher in this new era by introducing millions of collectors to this evolving space while providing beloved content through an intuitive interface built to win over the long term.”
The initial drops on DraftKings Marketplace for USD purchase will be the “Pre-Season Access” collection, which will showcase NFTs of legendary athletes from Autograph’s roster of talent and partners while also giving fans a chance to obtain preferred access to future releases. DraftKings Marketplace will also serve as a secondary-sale platform where users can buy, sell and trade digital collectables bought within the marketplace community.
“As the world becomes more comfortable with digital ownership and collection, we see an incredible opportunity to bring users high-quality and personalized content from their favourite athletes, artists and franchises,” said Dillon Rosenblatt, Founder and CEO, Autograph. “NFTs are the perfect medium to connect users to both the things they love and those who share those interests, and we want to leverage today’s incredible partnerships to provide continued value to our community.”