DraftKings has announced the return of its Pink ‘Em campaign in partnership with The Larry Fitzgerald Foundation for Breast Cancer Awareness Month. Running through the operator’s DraftKings S.E.R.V.E.S. program, the initiative will feature free-to-play pick ‘em pools during NFL Sundays in October, with DraftKings donating $1 per entry for the first 20,000 entries each week.
Since its launch seven years ago, the Pink ‘Em campaign has raised more than $600,000 to support breast cancer awareness programs and services for individuals and families affected by the disease. This year, DraftKings has set a fundraising target of $100,000.
Participants in the pools can select outcomes for each Sunday’s NFL games across Weeks 5 to 8, with a share of $5,000 in weekly DK Dollar prizes available. Donations will go directly to The Larry Fitzgerald Foundation to help fund breast cancer health services and community support initiatives.
Entries are now open for the October 2025 pools, which will run on October 5, 12, 19, and 26. The initiative continues DraftKings’ broader iGaming corporate responsibility strategy, combining fan engagement with charitable impact.
“DraftKings is built on the passion of our fans, and we’re proud to channel that same energy toward such an important cause during Breast Cancer Awareness Month,” said Matt Kalish, President, DraftKings North America. “With the support of The Larry Fitzgerald Foundation and our dedicated customers, I’m confident we can achieve this October’s $100,000 donation goal and make a difference for the countless families impacted by breast cancer.”
“I’m grateful to team up once again with DraftKings and their loyal community of fans who continue to show up year after year for the Pink ’Em campaign,” said Larry Fitzgerald Jr., Founder, The Larry Fitzgerald Foundation. “The generosity from this program has already made a real difference for families facing the challenges of breast cancer, and it means a lot to me personally to see that impact grow. What I love most is that it brings people together. Fans can enjoy the game they love while also helping provide critical support and hope to those who need it most.”
