Dreidel Appoints Elias Liberas as Chief Commercial Officer

Mexican casino game developer Dreidel has announced the appointment of Elias Liberas as its new Chief Commercial Officer, marking a significant addition to its senior leadership team as it accelerates growth across both land-based and igaming verticals.

Liberas joins Dreidel following a 14-year tenure at Ortiz Gaming, where he most recently held the position of Commercial Director. His broader career includes prior roles at Cadillac Jack and Siente, bringing over two decades of commercial experience to the role, including a deep understanding of gaming markets in Latin America and North America.

Dreidel is currently known for its presence in the land-based sector across Latin America and is now preparing for a strategic move into online gaming. The appointment of Liberas is expected to support the company’s market entry and development within the igaming segment, as it looks to expand its distribution channels and build partnerships with operators and suppliers globally.

In his new role, Liberas will lead the company’s commercial strategy, focusing on market expansion and customer engagement, as Dreidel looks to establish itself in regulated online gaming markets while continuing to serve land-based casino partners.

José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.

“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.

“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.

“All that’s left for me to do is to officially welcome Elias to the Dreidel family.”

Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.

“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.

“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”