Entain has introduced a suite of new sportsbook features across the UK, US and Brazil as part of its wider product innovation strategy. The rollouts include faster withdrawals, updated BetBuilder tools, live same-game parlays, app performance enhancements and localised functionality tailored to specific markets.
The company reports that 90% of withdrawals are now processed within one minute, supported by upgrades to site and app reliability. Its Football BetBuilder has generated an 80% rise in pre-match turnover, while In-Play BetBuilder now allows users to build bets during live games with Opta-powered real-time tracking.
In the US, BetMGM has launched live same-game parlays for MLB and NFL through Entain’s partnership with Angstrom, with NBA to follow. The latest BetMGM app update includes live player props, cash-out during games and in-app research tools.
UK brands Ladbrokes and Coral have introduced the Quacca Bar, enabling customers to create, edit and place multiples and BetBuilder bets without leaving the app. More than 60% of bets are now placed using the feature.
In Brazil, Entain has released Fantasy Markets, AccaBoost, in-play football BetBuilder and Stats Pro, which provides integrated live tracking and detailed statistics such as expected goals.
Alongside sportsbook innovations, Entain continues to expand its gaming offering with 150 new titles each month, 20% of which launch as early-access or exclusives. Its rewards system has recorded 40 million coins redeemed to date.
All developments are powered by Entain’s proprietary technology stack, which underpins its brands across markets including the UK, US, Brazil, Austria, Spain, Greece and Canada. Built on sports, gaming, marketing and player account management, the framework supports the operator’s global igaming growth strategy.
Satty Bhens, Chief Technology Officer at Entain, commented: “Our Sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond. From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”
