Episode 16 With Ric Leask, Marketing Director, LiveScore Bet and Virgin Bet
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In this latest episode of the Back to the Future Podcast, we are onsite at the LiveScore Group Offices in Central London. iGamingFuture’s Head of Content, Curtis Roach sat down with LiveScore Bet and Virgin Bet’s Marketing Director, Ric Leask for an in-depth discussion.
During this episode, we are treated to a rare insight into the inner workings of a global iGaming brand leader. Ric gives his perspective on the future of digital consumerism, exploring the impact this will have on the iGaming industry and how LiveScore plans to leverage these trends going forward. A must-watch!
Key talking points include:
- Transcending into the digital age
- Achieving true brand differentiation
- Leveraging new technology
- Recreating the live experience on mobile
- New growth markets
