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Welcome to our Back to the Future Podcast series — a stream of insightful, bite-sized conversations with industry leaders discussing key issues and, most importantly, the future of iGaming.
In this latest episode of Back To The Future we catch up with Anika Howard, CEO & President of newly-launched WONDR NATION, operating in Mashantucket, Connecticut.
With an accomplished background in tech, Anika shares an informed perspective on the symbiotic relationship between online and sports.
Player engagement in today’s US market means being able to strike the balance between novice and experienced player marketing strategies and we find out from Anika just what that looks like in practical terms.
Further into the conversation, the podcast explores key regulatory observations of benchmark states such as New Jersey, highlighting successful features that could help secure the future success of the nascent Connecticut market.
The WONDR NATION CEO & President also speaks of the importance of player education in her market approach and the role diversity plays in the future success of the global iGaming market.