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Esports Entertainment Group, Inc., an esports entertainment and online gambling company, has announced the upcoming launch of Fiksukasino.com, a “pay-and-play” online casino brand targeting the Finnish gaming market. The Company’s Lucky Dino business has already experienced great success in Finland and is once again at the forefront of understanding player appetite in the region.
“Pay and play” is a rapidly growing concept in the online gaming industry that allows a player to bypass onerous registration processes, enabling safe and reliable play without delay. The smooth registration experience puts Fiksukasino in pole position when it comes to traffic sources and scaling customer acquisition.
“We are very excited for Lucky Dino to be launching this new brand. Bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals,” said Grant Johnson, CEO of Esports Entertainment Group. “This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”
The Finnish gaming industry grew an estimated 9% in 2020 reaching nearly US$3 billion.