Esports Entertainment Group, an esports entertainment and online gambling operator, has announced its VIE.bet and SportNation.com brands are now approved to market and operate their services in more than 150 jurisdictions globally through the Company’s Gaming Service License issued by the Malta Gaming Authority in April 2020.
“This move greatly expands the reach of our VIE.bet and SportNation offerings,” commented Grant Johnson, CEO of Esports Entertainment Group. “We are particularly excited to see the team at SportNation bring their marketing expertise and innovative rewards system outside the U.K. for the first time. Our initial focus will be on South and Central America and Northern and Eastern Europe, together representing a substantial multi-billion-dollar opportunity. These initiatives also provide tremendous cross-selling opportunities through our previously announced acquisition of Malta-licensed Lucky Dino. Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions where esports are extremely popular, while bringing us 30K monthly active casino players and a greatly strengthened tech stack.”
Esports Entertainment Group acquired the SportNation brand through its July 2020 acquisition of Argyll Entertainment, a fast-growing, innovative gaming company with an award-winning rewards program and exclusive sports and gaming content.
The Company’s proprietary VIE.bet offering is the only esports-focused wagering platform operating pursuant to Tier 1 gaming licenses. In addition to the Malta license, the Group holds gaming licenses in the UK and Ireland with a pending license in New Jersey expected in the first quarter of 2021 through a partnership with NYSE-listed Bally’s Corp.