RubyPlay, a leading B2B iGaming development studio, has expanded its footprint in the Italian market through a strategic partnership with Eurobet, one of Italy’s top iGaming and sports betting operators.
This agreement enables RubyPlay to offer its popular portfolio of slot games, including titles such as Immortal Ways® Buffalo and Diamond Explosion 7s, to Italian players via Eurobet’s online casino platform. The integration significantly enhances RubyPlay’s reach in Italy, marking a key step in its strategy to increase its presence in the region.
Eurobet, established in 1995, has a well-established reputation in both land-based and online gaming in Italy. With over 900 points of sale and a strong online presence through its website and mobile apps, Eurobet is a prominent name in the Italian gaming market. Its partnerships, including a notable sponsorship with Serie A football club Juventus, further solidify its status in the country.
For RubyPlay, Italy represents a critical growth market, and this collaboration with Eurobet is part of a larger strategy to strengthen its position within regulated markets. The partnership also reflects RubyPlay’s ongoing commitment to expanding its reach in key European territories, with additional deals already in the works.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach.
“By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences.”
Alfredo Melloni, Gaming Director at Eurobet, said: “Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content.
“RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.”
