Euroleague Basketball Teams Up with SPORTPASS for Enhanced Fan Experience

Euroleague Basketball has entered into a partnership with SPORTPASS, a leading fan engagement and gaming platform. This collaboration is set to bolster Euroleague Basketball’s gamification efforts, aligning with its digital strategy to further engage its audience, particularly targeting Generation Z fans. SPORTPASS operates under the umbrella of Animoca Brands, renowned for its extensive involvement in gamification and its significant portfolio of over 400 investments in Web3 projects.

The partnership aims to develop a Euroleague-themed gaming platform that integrates the excitement of sports with digital innovation. This platform will feature a variety of gaming experiences, rewards, in-game collectibles, and more, designed to deepen fan engagement and bring the Euroleague community closer to the action.

Euroleague Basketball has identified gamification as a key component of its digital growth strategy, evidenced by the significant increase in participation in its fantasy games portfolio in 2023. This initiative saw a remarkable year-on-year growth, expanding its community to 4.3 million engaged fans. Through this new partnership with SPORTPASS, Euroleague Basketball is set to further enhance its digital offerings and continue its trajectory of growth in fan engagement.

Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated “We are delighted to join forces with Web3 leaders SPORTPASS to expand our gamification offering. The digital ecosystem is key to expanding the EuroLeague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”

SPORTPASS CEO Jordan Fogarty added: “SPORTPASS is the result of years of innovation in technology, gaming, and sports, placing the fan squarely at the core of our offerings. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”