EvenBet Gaming, a leader in online gaming software development, has recently published an E-book offering valuable insights into current iGaming trends and challenges. This comprehensive study identifies recruitment as a significant growth barrier for industry CEOs.
The E-book is based on extensive research by EvenBet, which included over 170 in-depth interviews with iGaming professionals from Europe and Asia. Participants spanned a wide range of roles and markets, with a significant number of CEOs and business development executives contributing their perspectives.
Key findings revealed that, alongside regulation and increased competition, recruitment poses a major challenge for industry leaders, highlighting the competitive landscape for attracting and hiring new talent. Innovative HR marketing strategies are increasingly being employed to attract staff, emphasizing workplace culture, career opportunities, and unique benefits, especially in new markets and office locations.
The E-book, titled ‘Core iGaming Trends and Challenges in 2023’, provides an in-depth analysis of the sector’s most pressing issues. Key highlights include:
- Over half of the respondents acknowledged the critical role of social media marketing (SMM) in enhancing brand awareness.
- The integration of artificial intelligence (AI) is increasingly being leveraged in iGaming operations to improve efficiency, personalization, and user experience.
- The rapid growth of Crash Games reflects a shift towards providing faster gaming experiences, catering to shorter attention spans.
- There is a continuing demand for technological advancements, including new features, game mechanics, improved user experience (UX), and solutions to issues like poor internet connectivity.
- Regulation remains a top challenge, with ongoing changes in established markets and uncertainties in emerging ones.
This E-book is part of EvenBet Gaming’s commitment to delivering insightful, thought-provoking content about the global iGaming industry. The company aims to provide deep analysis and useful information to operators and other industry stakeholders, aiding their future decision-making and investment strategies.
Dmitry Starostenkov, CEO of EvenBet Gaming, said: “Conducting in-depth interviews with industry specialists was a strategic decision for EvenBet Gaming. Recognising the lack of such research in the iGaming sphere, we aimed to get into unexplored territories, seeking raw, authentic insights.
“Our mission was clear — to collect unfiltered data that mirrors the market’s pulse. Through nearly a few hundred interviews, we achieved a level of depth rarely reached before. Core iGaming Trends and Challenges in 2023 underscores our commitment to the comprehensive understanding of the industry.”
To download the E-Book, please visit https://evenbetgaming.com/igaming-trends-and-challenges-2023/
