EveryMatrix Achieves Prestigious WLA Safer Gambling Certification in iGaming

EveryMatrix has been recognized with the World Lottery Association (WLA) Safer Gambling certification, marking its position as the inaugural iGaming supplier to attain this status.

The achievement places EveryMatrix on a distinguished list of iLottery suppliers that hold this certification, underscoring its commitment to safer gambling practices within the iGaming sector.

This certification was awarded to EveryMatrix after a thorough audit procedure that validated the company’s adherence to the WLA’s player protection guidelines. It is a testament to EveryMatrix’s existing standards and its dedication to setting higher benchmarks in Safer Gambling best practices.

The certification process necessitated the presentation of evidence, affirming EveryMatrix’s alignment with the WLA’s protective guidelines and their commitment to uphold and perpetually integrate these principles.

Incorporated within EveryMatrix’s Environmental, Social, and Governance (ESG) policy is an enhanced Safer Gambling approach. This ensures that staff across its global locations and all its clients are equipped with vital tools and are kept abreast of the latest research, enabling them to function responsibly and ethically in the iGaming realm.

Ebbe Groes, CEO, EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.

“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks.

“I’m personally committed to this, believe this is the way forward for both iLottery and iGaming and hope many others join us.”

Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator, EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business.

“We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”

Melissa Azam, CSR Senior Manager, WLA, said: “The WLA is pleased to officially recognise EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”

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