EveryMatrix, a provider of iGaming technology solutions, has recently achieved regulatory approval to operate in Peru, marking a significant step in its expansion across the Latin American market. This accreditation positions EveryMatrix among the first technology providers to enter the Peruvian market, enabling its clients to capitalize on early opportunities in this emerging market.
The approval is part of EveryMatrix’s strategic efforts to enhance its presence in regulated and developing markets across Latin America. The company is set to further its reach in the region, with several new clients preparing to launch in Peru in the upcoming months. To support its growth and commitment to the region, EveryMatrix plans to open a dedicated office in Latin America later this year.
EveryMatrix offers its Latin American clients access to a comprehensive portfolio of technology products designed to generate revenue. This portfolio includes online casino and sportsbook platforms, player account management systems, and sports and esports odds/data feeds. Additionally, EveryMatrix provides affiliate management and optimization software and services, gamification, bonus and loyalty features, localized content and aggregation, and bespoke safer gambling tools.
The Peruvian Ministry of Foreign Trade and Tourism (Mincetur) has estimated that approximately 3.8 billion Peruvian soles (€1 billion) in bets were placed in 2022. Online gaming and sports betting are expected to generate around 162 million Peruvian soles (€40.6 million) annually for the state, underlining the potential of this market for EveryMatrix and its clients.
Bobby Longhurst, Group Chief Commercial Officer, EveryMatrix said: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share.
“This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.
“We’ve proven we can deliver large-scale tier-1 technology projects in Europe and are excited at the prospect of replicating this success in Latin America.
“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”
