Ahead of ICE 2024, EveryMatrix is pleased to announce the appointment of Bobby Longhurst as the new Group Chief Commercial Officer (GCCO). Longhurst brings a wealth of experience from his tenure at SportingTech, where he served as Managing Director.
In his new role at EveryMatrix, Longhurst will be responsible for overseeing the company’s commercial strategy, encompassing account management, sales, and marketing. He will collaborate closely with each business unit to reinforce EveryMatrix’s global commercial efforts.
With over two decades of experience in the igaming industry, Longhurst has established a reputation for his strategic acumen and executive leadership. His previous roles include Chief Commercial Officer at Pronet Gaming and Commercial Director at SBTech, where he contributed significantly to rapid revenue growth, effective team management, process optimization, and new business development.
This appointment marks a significant transition for EveryMatrix, with Longhurst stepping into the role previously held by co-founder Stian Hornsletten. Hornsletten will be moving to the position of CEO of the company’s Games division, effective February 1st. This change is indicative of EveryMatrix’s commitment to continual growth and leadership in the igaming sector.
Ebbe Groes, Group CEO, EveryMatrix, said: “EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer.
“Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
Bobby Longhurst, Group CCO, EveryMatrix, said: “Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board.
“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”
