FairPlay Sports Media (FPSM), the global sports media network driven by data and fan engagement, has unveiled four key additions to its Executive Team. Kelly Brooks, Matt Robinson, and Niall Dore join the leadership group alongside Richard Gale, who was appointed in late 2023, bringing a blend of technical and commercial expertise to the organization.
Richard Gale, appointed as Chief Revenue Officer in late 2023, has already made significant contributions to FPSM’s commercial strategy. With prior experience as VP Sports at Catena Media and as the founder of The Anorak Group, a marketing and commercial consultancy, Gale brings valuable insights from the igaming and affiliate sectors.
Kelly Brooks, former CEO of Quarter4, now assumes the role of Chief Product Officer at FPSM. Leveraging her expertise in artificial intelligence (AI) and business transformation, Brooks will enhance FairPlay’s BetTech capabilities and integrate Quarter4’s AI potential across relevant products and components.
Matt Robinson, previously Head of Technology at oddschecker, takes on the position of Chief Technology Officer at FairPlay. With over a decade of experience in igaming technology, Robinson will lead the organization’s technology initiatives, orchestrating a synchronized technical strategy for the sports media network.
Niall Dore joins the team as Chief Financial Officer, bringing extensive financial leadership experience from the gaming and technology sectors. With a background as Betfair’s Finance Director and more recently as CFO of SaaS business Findmypast, Dore will play a pivotal role in scaling FPSM’s financial operations.
These strategic appointments signify FairPlay Sports Media’s commitment to bolstering its leadership team with top-tier talent, poised to drive innovation and growth in the dynamic landscape of sports media and igaming.
Stuart Simms, FairPlay Sports Media’s Group CEO, said of the new additions, “We’re in a unique position to deliver technical solutions and product enhancements that can make a real difference in the global betting space, and bringing Richard, Kelly, Matt, and Niall onto the team will help us execute our ambitious plans with accuracy and expediency.”
Richard Gale, FairPlay Sports Media CRO, commented, “FairPlay Sports Media is trying to set the bar higher for what can be achieved in the sports betting and affiliate spaces, and it’s been a pleasure working with Stuart and the team in shaping what this new vision looks like and how it can benefit our various sportsbook, media and publishing partners.”
Kelly Brooks, FairPlay Sports Media CPO, commented, “Working with the wider FairPlay team over the past few months, I’ve now seen first-hand the talent and tech capabilities across the group, and as CPO, I’m hugely excited to realise the full potential available and deliver truly game-changing products to market in the near future.”
Matt Robinson, FairPlay Sports Media CTO, added, “Creating an aligned and integrated technical approach across our various brands represents a project that I can’t wait to get my teeth into. Working with oddschecker, I know what can be achieved with big data and a strong brand vision, and the potential for FairPlay’s betting technology revolution to make a step change is undeniable.”
Niall Dore, FairPlay Sports Media CFO, said, “In its new era as a sports media network operating beyond just the odds, FairPlay is perfectly placed to harness the combined power of its various brands into more than the sum of their individual parts. I’m eager to apply my experience in both gaming and technology businesses to facilitate this strategy in a profitable, sustainable manner.”
