Boomerang Partners’ Case Study: Exploring the New Rules of Sports Marketing
Sports marketing used to be relatively straightforward. Major sports events – from international tournaments to league finals – meant big audiences, and…
Sports
Sportradar Launches iGaming Brand Playradar, Combining Sports Data Expertise with Casino Content for Global Operators
Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the…
World Cup 2026: Score Big with Your African Sportsbook
The 2026 FIFA World Cup is expected to be the most-watched sporting event in history. For Africa, the opportunity is even greater,…
MulaSport Introduces Kiron Virtual Soccer Across African Markets
MulaSport has added Kiron’s Mula League to its sportsbook platform, launching the virtual football product across five African countries. The data-lite format…
SIS Expands H2H GG League Reach with Hard Rock Bet
SIS Content Services has signed a new agreement to deliver its H2H Global Gaming League™ (H2HGGL) esports product on the Hard Rock…
Brazilian Ministry of Sports Partners with Sportradar
The Brazilian Ministry of Sports has entered into a formal partnership with Sportradar Group AG to enhance integrity measures within the country’s…
NCAA Extends Data Partnership With Genius Sports to 2032
The National Collegiate Athletic Association (NCAA) and Genius Sports have confirmed an extension of their long-standing collaboration, which will now run through…
Ascot Racecourse integrates Smart View from Spotlight Sports
Spotlight Sports Group (SSG) has partnered with Ascot Racecourse to roll out its Smart View product, aiming to enhance the horseracing experience…
BGC warns of illegal betting surge ahead of Grand National
As anticipation builds for the Grand National, the Betting and Gaming Council (BGC) has released new figures suggesting that nearly £10 million…
FC100,000 Launches Fan-Owned Football Club Model
Michael Brady, Chairman of Bede Gaming and The Conexus Group, has launched a new football-focused social enterprise alongside former BBC football journalist…
Defy the Odds and Let’s Fantasy Game Partner to Expand Women’s Sports Engagement
Defy the Odds, a startup accelerator supporting early-stage entrepreneurs in the gaming sector, has announced a partnership with Let’s Fantasy Game (LFG),…
William Hill Signs Keith Donoghue as Horse Racing Ambassador
William Hill has announced the signing of Keith Donoghue as a new ambassador for its horse racing division. Donoghue, a successful jockey…
GG.BET Highlights 2024 Achievements in New Showreel
Betting brand GG.BET has shared an extensive overview of its 2024 activities through a video recap and article published on Esports Insider….
Flutter UKI Launches 2024 ‘Cash4Clubs’ Programme, Offering £400,000 in Grants to Grassroots Sports Clubs and Charities
Flutter UKI has reaffirmed its commitment to supporting communities with the launch of its flagship ‘Cash4Clubs’ programme for 2024. Through this initiative,…
Kambi Unveils 2024 Euros and Copa América Betting Insights
Kambi, the trusted global sports betting partner, has released its 2024 Euros and Copa América report, offering an in-depth look at key…
BGC Welcomes New Sponsorship Codes from Sports Bodies
The Betting and Gaming Council (BGC) has expressed its support for the newly established Codes of Conduct for Gambling Related Agreements, introduced…
Entain – EURO 2024: British Bettors Show Low Support for Home Team
As EURO 2024 unfolds, data from Entain reveals that only 20% of UK bets are backing the England team, despite their strong…
Sharp Alpha Advisors Closes $25 Million Fund II for Sports, Gaming, and Entertainment Startups
Sharp Alpha Advisors has announced the successful closing of Sharp Alpha Fund II, an oversubscribed venture capital fund totalling $25 million. The…
FairPlay Sports Media Announces New Executive Team Members
FairPlay Sports Media (FPSM), the global sports media network driven by data and fan engagement, has unveiled four key additions to its…
UPlatform – Empowering Play: Women in Sports and Esports Redefining iGaming Content
In the exhilarating world of sports and Esports, women are no longer just spectators on the sidelines; they are champions, influencers, and…
Flutter UKI Commits £400k to Support Community Sports Clubs
Flutter UKI, a prominent entity within the igaming sector and the conglomerate behind brands such as Paddy Power, Sky Betting & Gaming,…
Strategic Alliance between SGG Media and Pro League Network Enhances Sports Content
SGG Media and Pro League Network (PLN) have entered into a strategic partnership to leverage SGG Media’s extensive network of over two…
Entain Advances Grassroots Sports and Community Initiatives
Entain, a company in the sports betting and gaming sector, has supported over 200 athletes aiming for the Olympics, Paralympics, Commonwealth, and…
Kambi: Messi’s Arrival Spurs Record Betting in 2023 MLS Season
The 2023 Major League Soccer (MLS) season has recorded unprecedented betting activity, primarily driven by Lionel Messi’s transfer to Inter Miami CF….
Flutter Forges £500k Alliance with IMAS
Flutter Entertainment has formalized a three-year, approximately £500,000 partnership with the UK-based non-profit, International Mixed Ability Sports (IMAS). This announcement follows the…
Ground-Breaking Study Warns of Corruption, Highlights Dramatic Growth in Women’s Sports
An alliance of The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform today (July 13) published a…
Boxing Legends and Sports Agent Form Ownership Group for SimWin Sports Virtual Football League
SimWin Sports, a pioneer in virtual sports leagues for daily fantasy and esports fans, announced today that boxing greats “Sugar” Ray Leonard…
Kindred Group Extends Its Support of Grassroot Sports – #AuCoeurDuFootball Becomes #AuCoeurDuSport
Kindred Group plc (Kindred) began supporting French amateur football with its partner Act for Sport in 2019. So far, the programme has enabled…
NordicBet Creates New Brand Identity and Concept – “Makes Sports Bigger”
NordicBet is launching a new communication concept and a new brand identity. The concept, “Makes Sports Bigger”, aims to strengthen the brand’s…
PointsBet To Live Stream Premium Events from Top Sports Properties Via IMG ARENA Partnership
PointsBet, the leading sportsbook for live betting, today announced it will now offer bettors on-demand streaming access to more than 40,000 premium…