Fast Track Expands Collaboration with Pragmatic Solutions to Enhance iGaming Platform

Fast Track, a prominent CRM and player engagement platform in the iGaming industry, has announced an expansion of its strategic collaboration with Pragmatic Solutions, a leading provider of iGaming platform technology. This enhanced partnership aims to offer seamless integration for operators using Pragmatic Solutions’ Player Account Management (PAM) system with Fast Track’s advanced CRM capabilities, ultimately boosting player engagement and operational efficiency.

Pragmatic Solutions’ PAM platform, recognized as the ‘Full Service Platform of the Year’ at the 2024 EGR B2B awards, empowers online gaming and betting operators to fully control and customize their operations, brands, and player experiences. Known for its modular and scalable technology, the platform allows operators to easily configure content and services from top third-party vendors. The expanded integration of Fast Track CRM enables operators to harness real-time data and automation, delivering personalized player experiences across various gaming verticals, including slots, live casino, and sportsbook.

By combining Pragmatic’s robust platform with Fast Track’s real-time data processing and AI-powered Singularity model, operators can achieve more personalized and timely interactions with players, supporting growth with minimal effort. This integration streamlines workflows by enabling operators to manage all player interactions from a single interface, ensuring a consistent and engaging player experience.

Both Fast Track and Pragmatic Solutions are dedicated to promoting responsible gaming. Pragmatic Solutions holds B2B licenses from the MGA, UKGC, Romania’s ONJN, and AGCO, and supports live operators in regulated markets including the U.K., Spain, Germany, Ontario, and Romania. Fast Track’s advanced player monitoring and engagement tools contribute to a safe and enjoyable gaming environment for all players.

Simon Lidzén, co-founder and CEO of Fast Track, commented: “We are delighted to strengthen our partnership with Pragmatic Solutions, a company known for its commitment to excellence and innovation. By integrating our next-generation CRM with Pragmatic’s outstanding PAM platform, we will be able to enhance the player experience and help operators achieve greater engagement and operational efficiency”.

Ashley Lang, CEO at Pragmatic Solutions, added: “Fast Track’s extended services align perfectly with our dedication to offer our clients the most cutting-edge marketing tools to accelerate their business growth. Combining our PAM platform’s expansive capabilities with Fast Track’s complete CRM solutions, operators can boost retention and loyalty for their multiple brands in a unique, personalised manner.”