Fast Track to Unveil AI-Driven CRM Platform for iGaming

Fast Track has confirmed it will launch its new AI-powered natural language platform on 2 September during its annual Fast Track House event in Malta, with the unveiling also streamed live online. The product is positioned as a major step in the company’s aim to digitalise igaming and introduce the industry’s first self-learning engagement system.

The new Fast Track AI has been developed using more than a decade of igaming data and expertise. It is designed to transform customer relationship management by analysing large volumes of real-time data, generating advanced insights into player behaviour and CRM performance, and enabling direct action on those insights across the platform.

The company has previously introduced a series of innovations in real-time data integration, gamification and risk management, including the Singularity Model, its Gameplay Risk Engine, and AI-ready rewards systems. The latest launch marks another stage in its long-term strategy to apply artificial intelligence to CRM processes in the igaming sector.

The Fast Track House broadcast will begin at 4:00 PM CEST on 2 September, offering operators and industry professionals an early view of the new technology.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.