Play’n GO, a prominent global provider of casino entertainment, has announced a new partnership with Veikkaus, Finland’s state-run lottery operator. This collaboration will bring some of Play’n GO’s most popular titles, including Book of Dead, Reactoonz, and Gargantoonz, to Veikkaus players for the first time.
Play’n GO, which operates in over 30 regulated jurisdictions, offers a diverse portfolio of more than 350 premium games. This partnership marks a significant expansion of Veikkaus’ content offering, providing Finnish players with access to a wider range of engaging, high-quality games.
Earlier this year, Play’n GO also published a study reflecting public sentiment on Bonus Buy games, showing strong support for banning such features. This partnership with Veikkaus further solidifies Play’n GO’s growing presence in regulated markets globally.
Henrik Gedda, Head of Regional Sales, Nordics and Eastern Europe at Play’n GO said: “We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years”.
