Flutter Brands Receive Top Certification from GamCare for Leadership in Safer Gambling


Flutter has announced that its leading brands – Sky Betting & Gaming, Paddy Power and Betfair – have been awarded the Advanced Safer Gambling Standard by GamCare for their progressive approach and continuous focus toward safer gambling.

GamCare’s Safer Gambling Standard is an independent mark of quality attributed to gambling operators that go above and beyond their licensing obligations to best protect customers from gambling-related harm.

The brands were awarded Gold Advanced Level 3 – the top level of certification available – following a recent assessment, meaning that Flutter’s three largest online-focused brands within its UK and Ireland (UK&I) division are now providing the highest levels of customer protection according to GamCare. Their leading online bingo brand, tombola, also operates to Advanced Level 3 standards and is set to be reassessed by GamCare in the coming months.

This latest achievement demonstrates Flutter’s leadership in safer gambling which has seen their UK&I brands introduce an industry first in mandatory deposit limits for customers under 25, a £10 limit on slot products, and our pioneering Affordability Triple Step approach that enhances existing customer protection.

Luke Sugden, Director of Risk and Safer Gambling, Flutter UK and Ireland, commented: “It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare. A core pillar our global sustainability strategy – the Positive Impact Plan – is our Play Well strategy, which focuses on providing customers with a positive, entertaining and safe experience at all times. This certification not only signals progress against this commitment but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business.”

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