Games Global has expanded its partnership with Flutter by launching a range of its top-performing content across the operator’s UK brands, including Sky Vegas, Sky Bingo, Paddy Power, and Betfair. This collaboration significantly enhances the brands’ online gaming portfolios with popular titles like Immortal Romance™, Gold Blitz™, and Ancient Fortunes: Poseidon Megaways™, as well as a variety of the supplier’s most-played table games.
Games Global has a successful track record with Flutter’s other brands, such as PokerStars, Sisal, and FanDuel, particularly in the U.S. market. Building on this foundation, the latest agreement will see more titles introduced to these UK brands on a weekly basis, giving players access to the full range of immersive experiences within Games Global’s portfolio.
In addition to these existing games, the partnership will feature the development of exclusive titles specifically for Flutter’s brands. Sky Vegas Gold Blitz™ will be the first of these bespoke releases, further demonstrating Games Global’s commitment to delivering unique content that helps its partners differentiate themselves in a competitive iGaming landscape.
Rupert Dix, Interim Chief Revenue Officer at Games Global, said: “We have enjoyed a wonderful partnership with Flutter and we are delighted to take this to the next-level.
“By launching legendary content with a number of its tier-one brands in the UK, one of our core markets, there promises to be a wealth of opportunity to maximise player engagement and we are excited to deliver these immersive experiences together.”
Roisin Hogan, Commercial Director at Flutter UK&I, said: “We take great pride in elevating the offering of our individual brands and launching a selection of Games Global’s portfolio in the UK will significantly boost our product which is trusted to deliver exciting experiences to players around the world.
“The broad range of titles added, including exclusive games, will further enhance our online casinos and ensure audiences are presented with an unrivalled range of content.”
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