EvenBet Gaming, a prominent developer of online gaming software and solutions, has announced a significant partnership with FullReto, a leading Colombian operator. This agreement will see EvenBet’s advanced poker solution integrated into FullReto’s platform, licensed by Coljuegos.
FullReto, known for its strong digital poker offering, will now enhance its services with EvenBet’s award-winning software. This collaboration aims to deliver engaging and rewarding poker experiences for players, featuring cash poker games and tournaments. The integration includes advanced features such as cross-game promotions and bonuses, player segmentation, and customisation to align with FullReto’s branding.
Since Group Vinnare transitioned to online operations in 2019, FullReto has become a significant player in the Colombian market, showcasing impressive growth over the past 12 months. The company reported a 184% rise in gross gaming revenue (GGR) and a 60% increase in total assets. FullReto’s platform offers a wide range of gaming options, including classic and live sports betting, live casino games, and crash games.
This partnership not only strengthens EvenBet Gaming’s presence in Latin America but also enhances FullReto’s online gaming portfolio with a superior poker offering.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Launching our poker offering with another major operator such as FullReto is a great achievement for EvenBet, strengthening our position in Latin America.
“Our quality product and innovative solutions will create a strong position for online poker within this market.”
Manuel Jiménez, Sales Manager Latam at EvenBet, added: “FullReto is launching the new vertical focused on developing its own poker ecosystem among B2C private clubs and gaming rooms that are part of Grupo Vinnare’s business structure. This represents a differentiating strategy primarily aimed at Colombian poker enthusiasts.”
Andrés Felipe Tamayo, General Manager of FullReto, said: “Integrating EvenBet’s award-winning poker solution allows us to expand our game portfolio and provide our users with a top-tier poker experience, with which we aim to be ‘The Home of Poker in Colombia.’
“This collaboration is driving further growth and engagement on our platform, thanks to the special promotion we’ve given our users and a distinctive offering led by Carlos Múnera, who is nationally recognised among poker players in the country.”