Games Global has secured an exclusive partnership with UFC, the world-renowned mixed martial arts organization, to develop branded content inspired by the popular sports brand.
Over the course of three years, Games Global will craft unique UFC-themed slot titles, with the first release set for a global rollout in July of this year following an exclusive soft launch in May.
UFC boasts a massive global fanbase of over 700 million enthusiasts and approximately 260 million social media followers. The organization hosts more than 40 live events annually in prestigious arenas worldwide and reaches over 975 million TV households across 170 countries.
Given the shared target audience between UFC and Games Global, this partnership offers numerous collaboration opportunities. Both parties aim to attract new players and fans by working together to develop exciting new game titles. UFC will leverage its global marketing ecosystem to promote and support the launch of these games.
Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Tracey Bleczinski, SVP of Licencing at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
