Gaming Innovation Group Inc. (GiG), a prominent entity in digital marketing and media within the igaming sector, has announced its strategic acquisition of Casinomeister, a well-established online casino advocacy and review platform. For the past 25 years, Casinomeister has played a crucial role in promoting transparency and fairness in the gaming industry. This acquisition aligns with GiG Media’s ongoing efforts to improve player services and transparency in the igaming sector.
Casinomeister will continue to operate under its respected brand name within the GiG Media portfolio, maintaining its distinct voice and reputation. The integration of Casinomeister into GiG Media is expected to drive significant growth, leveraging the synergies between the two entities. This growth is anticipated to mirror the positive developments seen with AskGamblers following its acquisition by GiG Media. The addition of Casinomeister, a highly authoritative domain, will further diversify GiG’s portfolio of quality websites.
The transaction is an asset purchase valued at €3 million, with the closing expected in June. GiG anticipates an immediate positive financial impact from this acquisition, with further financial benefits expected as Casinomeister is fully integrated into GiG Media’s operations.
Jonas Warrer, CEO of GiG, says: “Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com. Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.”
Bryan Baily, founder of Casinomeister, says: “I have dedicated twenty-six years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future. This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play. I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”
