Gaming Innovation Group Powers Bplay’s Expansion into Mendoza, Argentina

Gaming Innovation Group (GiG) has successfully launched its award-winning platform in Mendoza, Argentina, through a partnership with the Boldt Group to introduce Bplay to the province. This expansion adds to GiG’s growing presence in the LatAm region.

Bplay, a well-established brand in the local market, continues its expansion throughout Argentina, now entering its fifth jurisdiction in Mendoza. This strategic move demonstrates Bplay’s commitment to extending its reach and establishing a strong presence in the country.

The partnership between GiG and the Boldt Group further strengthens their collaboration, positioning GiG as the preferred online technology partner for the Boldt Group’s retail and online operations in Latin America. With the support of GiG’s powerful proprietary platform and Sportsbook, Bplay has experienced exceptional growth in Argentina, achieving a significant increase in Gross Gaming Revenue (GGR) between May 2022 and May 2023. This successful collaboration sets the stage for the upcoming launch of Sportsbook in Mendoza, complementing the existing platform and expanding the range of offerings.

GiG’s market-leading B2B platform is specifically designed to meet the requirements of highly competitive and regulated markets, necessitating localized content and development. This commitment to compliance and customization has resulted in GiG’s regulatory approval in 30 markets worldwide, with several more in the pipeline. This regulatory coverage opens up abundant growth opportunities for Tier 1 partners such as Bplay, enabling them to expand their presence and thrive in diverse markets.

The launch of Bplay in Mendoza showcases GiG’s technological expertise and its commitment to advancing in the iGaming industry. The collaboration between GiG and the Boldt Group strengthens their partnership and paves the way for future success. As GiG continues its global expansion, it provides Tier 1 partners like Bplay with tailored solutions to navigate complex and competitive iGaming markets, ensuring mutual growth and success.

David Bonnefous Saavedra, Commercial Director at GiG said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams. We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”

José del Pino, Business Unit Manager of Grupo Boldt added that “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction.”

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