GAMRFIRST Adds Playson Titles to Swiss iGaming Offering

Playson has expanded its footprint in Switzerland through a new partnership with GAMRFIRST, the digital platform of Casino Barrière Montreux. The agreement brings a selection of Playson’s most popular titles to a wider audience in the country’s regulated igaming market.

Launched in 2022, GAMRFIRST has emerged as one of Switzerland’s fastest-growing online casino operators. The platform, operated by one of the nation’s established land-based casinos, offers a range of slots, live casino, and table games from global content suppliers.

The deal was facilitated through Gamanza’s Game Store aggregation platform and includes Playson’s leading Hold and Win titles such as Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win. These additions align with Playson’s strategy to strengthen its presence across regulated European markets.

Playson has stated its intent to extend this partnership into France, subject to regulatory developments regarding online casino operations. The move underscores the supplier’s continued focus on expanding into strategic markets and supporting operator growth through tailored content.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction.

“We look forward to a mutually successful cooperation and eagerly anticipate future opportunities to further expand together across Europe.”

Clément Govinda- Miramon, GAMRFIRST MD, said: “Playson’s products are widely enjoyed by players across Europe and their games regularly rank among the most popular slots in the market.

“We are delighted to add their successful titles to our online casino and in doing so, expand the appeal of our offering to even more players.”