Genting Casino Online has launched its Summer of Wins promotional campaign, offering prizes to new and existing customers throughout the summer.
The campaign includes 450 prizes each week, including 20,000 free spins and a share of £6,000 in cash.
As part of the campaign, the operator has also introduced Mia, an AI-powered brand ambassador who will feature across its digital marketing activity and customer communications.
The launch reflects the growing use of AI-generated characters in marketing, with operators increasingly incorporating AI tools into promotional campaigns and brand communications.
The Summer of Wins campaign combines promotional offers with the introduction of the new AI brand ambassador as part of Genting Casino Online’s seasonal marketing activity.
Michael Vella, Brand Manager at Genting Casino Online, said: “Summer is always an exciting time for our customers, so we wanted to create a campaign that delivers plenty of opportunities to be rewarded throughout the season. Summer of Wins brings together great prizes, free spins and cash rewards in a campaign that’s designed to keep the excitement going all summer long.
“We’re also delighted to introduce Mia as part of the campaign. As our new AI brand ambassador, she represents a fresh approach to how we communicate with players and gives the Summer of Wins campaign a distinctive personality that reflects the innovative direction of the Genting Casino Online brand.”
