GiG Expands UK Presence Through Betzone Partnership for Enhanced iGaming Platform

Gaming Innovation Group Inc. (GiG) has announced a long-term agreement to power the Betzone brand with its advanced iGaming platform, CoreX, and innovative workflow automation tools, LogicX and DataX. This move is part of GiG’s strategic growth plans in the UK market.

This partnership marks GiG’s second UK deal in recent weeks, underscoring its capability to attract new partners seeking sustainable growth in complex regulated markets. GiG leverages its competitive edge through a suite of advanced technology and solutions tailored to the UK market.

A key aspect of the agreement is compliance and responsible gaming (RG). Betzone will benefit from GiG’s comprehensive compliance innovation, which integrates multiple systems to offer a seamless risk assessment and management tool. By incorporating big data and utilizing LogicX and DataX technologies, the system dynamically adjusts player interactions based on risk levels. This allows operators to customize marketing communications and financial checks to individual player profiles, ensuring adherence to responsible gaming and anti-money laundering (AML) regulations. This solution has already demonstrated positive results with another partner in a similarly complex regulated market.

The UK remains one of the largest and most established regulated markets globally, with an estimated revenue of £11 billion (€13 billion). This partnership further solidifies GiG’s position in this significant market.

Andrew Cochrane, Chief Business Officer at GiG, commented, “The partnership with the team at Betzone is another exciting opportunity to showcase our strength at powering growth in regulated markets, with the UK a prominent market for our expansion. The combination of pioneering technology and our commitment to innovation, as perfectly demonstrated with our new and advanced compliance solution, means we are able to deliver a suite of products that provide the most comprehensive and secure springboard for sustained revenue growth. The UK will continue to be a market of considerable opportunity for GiG over the years to come.”

Adam Joseph, Chief Operations Officer at Betzone added: “We are delighted to announce this partnership with GiG. Their proven technology track record, customer-centric tools and industry-leading compliance and RG solutions make GiG the perfect partner to scale the Betzone brand, supporting our plans for rapid growth and exciting new business opportunities in a sustainable and responsible manner.”