GiG Media Rebrands as Gentoo Media Following Spinoff Announcement


Today marks the official launch of GiG Media’s rebrand following the spinoff from Gaming Innovation Group’s (GiG) platform and sportsbook division. GiG Media are excited to introduce our new independent identity, Gentoo Media.

This rebranding process has culminated in the creation of Gentoo Media, a name that reflects our evolution and independence. As we transition to operating under the Gentoo brand, we retain the same team, values, and commitment to excellence that have defined our success.

The rebrand represents a significant milestone, marking our journey to becoming a standalone business in the latter half of 2024. This move follows 13 consecutive quarters of record-high revenue and a robust EBITDA margin of 48% in the last quarter, reinforcing our dominance in the iGaming affiliate market.

Gentoo Media will continue to prioritize delivering superior results, fostering growth, and establishing sustainable long-term partnerships. Our new identity, inspired by the Rebel Penguin heritage, symbolizes unity and resilience, much like the Antarctic Gentoo penguin, which thrives by working together.

As Gentoo, we are dedicated to shaping the future of the iGaming affiliate industry, ensuring our partners receive unparalleled value and service. This new chapter in our history opens up exciting possibilities while maintaining our legacy as a market-leading affiliate.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business,” commented Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start,” added Mikael Harstad, Chairman of the Board.

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