Golden Whale and Flows Partner to Enhance Customer Journey with Advanced Technology
Golden Whale, a data-driven technology services provider, has joined forces with Flows, an award-winning integration and automation platform. This strategic partnership will introduce Golden Whale’s advanced range of products to a new audience, enabling them to benefit from Flows’ integration and automation technology, ultimately enhancing customer retention and experience.
Flows is a plug-in no-code platform that accelerates development, fast-tracks integrations, and orchestrates multiple data points in a single interface and workflow automation tool. The platform caters to a broad range of businesses, including affiliate networks, operators, and suppliers, offering innovative solutions while minimizing operational and development costs.
Golden Whale specializes in highly specialized solutions that help iGaming businesses improve player behavior and classification, customer retention strategy, game optimization, and more, through the use of data processing, machine learning, and real-time analytics.
Through this partnership, iGaming businesses can enhance their existing CRM capabilities and optimize marketing with tailored automations, eliminating the majority of manual legwork when setting up effective and highly personalized campaigns. The new partnership between Golden Whale and Flows offers a unique opportunity for businesses to redefine their customer journey by leveraging advanced technology to improve customer experience and retention.
Eberhard Dürrschmid, CEO at Golden Whale said, “As a company that has always prided itself on creating innovative solutions to today’s market problems, we aim for easiest access to the benefits of these tools and want our customers to be as flexible as possible when choosing implementation routes. Golden Whale couldn’t have picked a better partner than Flows when it comes to putting our data-driven services into work as quickly and easily as possible.
“With Flows’ intuitive, no-code automation platform, customers will be able to draw on the power of our advanced machine-learning algorithms to better inform their processes, with this in turn allowing them to use advanced real-time data and analytics to maximise both their efficiency and their profits.”
James King, CEO of Flows added, “We are excited to have partnered with Golden Whale; a leader in providing data insights within the iGaming sector. We built Flows to be iGaming’s most agnostic solution so that we can truly offer our partners and customers the power of choice of who they work with and how they work by orchestrating seamlessly between systems through Flows.
“Partnering with Golden Whale allows us to instantly provide our customers with easy access to leading data-science technology, allowing them to make better informed decisions when it comes to improving their customer experience and retention strategy.”