Grand Casino Basel Partners with GiG for Swiss Online Expansion
Gaming Innovation Group (GiG) has unveiled its strategic partnership with Grand Casino Basel, a prominent name in Switzerland’s land-based casino sector and the sole online grand casino operator in the country. This collaboration marks GiG’s entry into the Swiss online gaming market, signaling a significant milestone in its expansion strategy.
The partnership entails the migration of Grand Casino Basel’s existing online platform, Golden Grand Casino, to GiG’s robust and advanced iGaming platform. Leveraging GiG’s technology, Grand Casino Basel aims to enhance its online presence and deliver an unparalleled gaming experience to Swiss players.
GiG’s recent introduction of the X-Suite represents a groundbreaking advancement in iGaming solutions. Comprising CoreX platform, LogicX machine learning toolkit, and DataX analytics tool, the X-Suite empowers operators with agility, scalability, and data-driven decision-making capabilities. This cutting-edge technology underscores GiG’s commitment to driving revenue growth and supporting partners in navigating complex regulatory landscapes.
Switzerland’s online gaming market presents lucrative opportunities for growth, characterized by a unique regulatory framework that mandates an existing land-based casino license for online operations. With only ten licensed online operators, the market is poised for expansion, with projected year-on-year growth of approximately 30%, reaching over €440 million in Gross Gaming Revenue by 2024, as indicated by H2 Gambling Data.
GiG’s extensive experience in facilitating the digital transformation of land-based casinos positions it as an ideal partner for driving online growth in Switzerland. With a proven track record spanning Europe, Latin America, and North America, GiG is well-equipped to support operators like Grand Casino Basel in capitalizing on the burgeoning Swiss iGaming market.
Andrew Cochrane, Chief Business Officer of GiG said: “We’re delighted to formally announce our partnership with Grand Casino Basel to migrate their online casino to our powerful platform technology, CoreX. The combination of their established and popular brand, with our proven expertise at delivering highly successful digital operations, provides a great opportunity to drive value and growth in the attractive Swiss online market.”
Kai Laepple, Chief Executive Officer at Grand Casino Basel added: “We are pleased to announce that we have partnered with GiG, a highly experienced platform provider for the burgeoning Swiss online casino market. We anticipate a promising partnership ahead and are confident in our joint success.”
