bet365 has expanded its online gaming offering in Alberta through the addition of five titles from Incentive Studios.
The launch brings Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout to bet365 players in Alberta, Canada’s newest regulated iGaming market.
The rollout marks Incentive Studios’ first deployment in Alberta and extends its presence across regulated North American jurisdictions. The supplier said the launch forms part of its strategy to focus on licensed markets.
The agreement builds on an existing commercial relationship between Incentive Games and bet365, with the companies continuing to work together across multiple regulated jurisdictions.
For bet365, the partnership expands its portfolio of crash and arcade-style games available to players in Alberta. For Incentive Studios, the launch follows recent entries into Ontario, Brazil and Pennsylvania as the supplier continues to increase the availability of its content across regulated iGaming markets.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.
“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.
We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
