Greentube Expands Presence in Regulated Latvian iGaming Market through TonyBet Partnership
Greentube, the digital gaming and entertainment division of NOVOMATIC, has announced its continued expansion in the regulated market of Latvia by taking its content live with TonyBet. Following a successful integration, TonyBet customers in Latvia can now enjoy a vast selection of classic Greentube and blue chip NOVOMATIC titles, including Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe, and Sizzling Hot™, as well as modern hits from the Diamond Link™ and Cash Connections™ range.
TonyBet, a prominent player in the iGaming market, offers sports betting, online casino, and live casino services in Latvia through the TonyBet.lv domain. The company is also committed to adhering to the best practices to protect players’ interests and has 10 online gambling licenses worldwide. Additionally, TonyBet is set to roll out Greentube content in the regulated market of Spain.
Greentube has established a long-standing presence in the Baltic states, where its varied portfolio of iconic online slots has been well-received by players. The company’s expansion across Europe is a key pillar of its growth strategy. With this partnership, Greentube will further expand its presence in the regulated iGaming market of Latvia and offer its world-class content to TonyBet customers in the region.
In conclusion, the partnership between Greentube and TonyBet will provide Latvian iGaming enthusiasts with a broader selection of high-quality online casino games. Greentube’s extended presence in the regulated market of Latvia through this partnership represents a significant milestone in the company’s growth strategy, while TonyBet’s commitment to player protection will undoubtedly enhance its reputation in the region.
Opher Ben Zvi, Deputy Head of Sales & Key Account Management at Greentube, said: “This deal with TonyBet offers further evidence of our commitment to players in the Baltics and it’s fantastic to see our games go live in Latvia with such a significant operator. TonyBet has made great strides in recent years in building a large customer base, with safer gambling at the heart of its strategy, and we also look forward to serving its players in Spain in due course.”
Davis Skulte, Game Providers Key Account Manager at TonyBet, said: “We always aim to deliver a best-in-class experience for our customers. Greentube, as one of the largest gaming providers, ticks all the boxes. We are convinced that this will result in a striking partnership and mutual growth in Latvia, soon to be followed by Spain and other markets. Greentube brings a diverse range of content to the region and we’re pleased to be able to offer its games to our players across the globe.”