GVC renamed to Entain Plc as part of huge sustainability push

GVC Holdings is to be renamed Entain plc to reflect the Group’s ambition to be the world-leader in sports betting and gaming entertainment.

In a huge sustainability push, the business has made a commitment that, by the end of 2023, 100% of the Group’s revenue will come from markets that are nationally regulated. In addition, by the end of 2020, 99% will come from regulated and regulating markets

The group are also planning on launching the Advanced Responsibility & Care (“ARC”) programme, which uses proprietary technology to further enhance player protection through additional checks as well as improved monitoring and interventions

In addition to this, responsible gambling metrics are to be incorporated into remuneration across the Group

Lastly, it was highlighted that opportunities for significant growth are in four key areas: the US market; their core markets; entering into new markets, and expanding to new audiences. 

Shay Segev, GVC’s CEO, commented:

“Today marks an exciting new chapter for the Group, and an important step forward in achieving our ambition of being the world leader in sports betting and gaming.  Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.

We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate.  Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders.”


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