Hard Rock Bet Sportsbook has expanded its igaming and esports betting offering following the launch of H2H Global Gaming League eFootball content supplied by SIS Content Services, part of the SIS Group.
The integration adds eFootball games to Hard Rock Bet’s existing H2H Global Gaming League portfolio, which already includes eBasketball and eSoccer products. With the launch, Hard Rock Bet becomes one of the first US operators to offer eFootball betting, with H2HGGL content available to customers across seven states.
H2HGGL eFootball will initially be delivered through two 24/7 live streams, providing more than 25,000 events per year. SIS said the product is expected to scale over time to approximately double that volume, which would take the total number of annual H2H Global Gaming League events available on Hard Rock Bet Sportsbook to more than 275,000.
The H2H Global Gaming League operates a roster of professional esports players whose matches are streamed with ultra-low latency, supporting a wide range of pre-match and in-play betting markets. The product is positioned around high-frequency, short-duration events designed to complement traditional sportsbook schedules within igaming environments.
H2HGGL is also the first esports betting product to receive the Gold Standard accreditation from the Esports Integrity Commission, which is awarded to products that meet specified integrity, monitoring and governance criteria.
For Hard Rock Bet Sportsbook, the addition of eFootball content extends its esports and virtual-style betting catalogue, while for SIS Content Services, the partnership represents a further expansion of its H2HGGL product footprint in regulated US igaming and sports betting markets.
Michele Fischer, Vice President at SIS Content Services, said: “H2HGGL eFootball offers American bettors around the clock opportunities to engage in one of the most popular US sports. It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”
Richard Ames, Chief Executive Officer at SIS, said: “The addition of eFootball strengthens a vertical that has become a core part of the SIS strategy.
“Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality and reliability that underpin every part of the H2H Global Gaming League™ resonate with major global brands. It is also another example of how we continue to broaden our portfolio in ways that benefit partners and players alike.”
Neil Walsh, SVP-Sportsbook, at Hard Rock Digital, said: “We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players. Adding H2H Global Gaming League™ eFootball strengthens our markets and esports offering and reflects our ongoing focus on bringing innovative, high-quality content to our players.”
