Hard Rock Bet Casino has added Octoplay’s slot portfolio to its New Jersey platform, marking the supplier’s third major US operator launch in two months. The deal strengthens Octoplay’s position in North America and highlights its strategy to accelerate growth in regulated iGaming markets.
Players in New Jersey now have access to Octoplay’s most popular titles, including 777 Hot Reels and Eggsponential, both of which have performed strongly across multiple tier-one operator networks. The partnership builds on Octoplay’s recent rollouts with other US operators and reinforces its expansion plans for the region.
Octoplay currently holds licences in 12 jurisdictions, including the UK, Sweden, Netherlands, Italy, Denmark, Romania, Belgium, Greece, Malta, Slovakia, Ontario and New Jersey, with provisional approval granted in Michigan. The company has identified New Jersey as a key entry point for further US expansion, with additional launches expected throughout 2025.
“Hard Rock Bet’s rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey,” says Carl Ejlertsson, CEO of Octoplay. “We’re excited to build a long-term partnership together as we continue expanding our US operator network.”
Rich Criado, VP of Casino at Hard Rock Bet, said: “At Hard Rock Bet Casino, we’re always focused on providing our players with the most engaging gaming experiences available, with more than 3,300 titles and growing. Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment, and we’re excited for our players to enjoy these fresh, new offerings.”
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