Cherry Play, a newly established game studio, has entered the Netherlands market through a strategic partnership with Hard Rock Casino NL. This collaboration marks the debut of Cherry Play’s first suite of slot games with the Dutch online operator.
Launched in December 2024, Cherry Play introduced its Chief Executive Officer, Olga Bejela, alongside an innovative subscription-based commercial model that sets it apart from traditional industry practices.
Through this deal, Hard Rock Casino NL will be among the first operators to integrate Cherry Play’s slots, paying a license fee instead of the typical revenue share model. The partnership will see titles like Multi Banks, Super Coin, and the Golden Cherry Jackpot system added to the casino’s offerings in the rapidly growing Dutch market.
Cherry Play’s slot games are developed using Bragg Gaming’s advanced technology stack, ensuring high-quality products and seamless integration. Hard Rock Casino NL represents the first major partnership for Cherry Play, which is aiming to make a significant impact in the Netherlands and other regulated markets globally.
Olga Bajela, CEO of Cherry Play, said: “I’m thrilled to announce Hard Rock Casino NL as our first operator partner, marking our debut in the Netherlands. This market is dominated by classic slots, and our lineup features two outstanding games: Multi Banks, Super Coin and Golden Cherry Jackpot system.
“While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering.”
“This allows operators to access our content for a fixed cost, ensuring they benefit from the revenues they generate. It also incentivises them to give our games better positioned and additional promotional spend, as they get to keep all the revenue they generate.”
Cristiano Blanco, CEO at Hard Rock Casino NL, added: “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles.”
“We look to differentiate in our game offer to our valued players and believe Cherry Play fulfils that role with ferme. We are delighted to be amongst the first online casino operators to offer its content to players in the Netherlands.”
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