Hellenic Gaming Commission launches Gamalyze with Mindway AI

The Hellenic Gaming Commission (HGC) has partnered with Mindway AI to introduce Gamalyze, a neuroscience-driven responsible gambling tool, on its official website. This collaboration marks a significant step for Greece’s regulatory authority in its efforts to promote safer gambling practices.

Gamalyze is a gamified self-assessment tool designed to evaluate player behaviour and decision-making through an interactive card game. By analysing gameplay, the tool provides users with personalised feedback and insights into their gambling risk profile. The technology leverages a combination of neuroimaging research, artificial intelligence, and expert analysis to identify potentially harmful patterns at an early stage, supporting preventative measures.

The integration of Gamalyze into the HGC’s platform reinforces its commitment to responsible gambling and offers players in Greece an accessible method to better understand and manage their gaming habits. The initiative aims to create a more sustainable environment for both players and operators by enhancing transparency and fostering informed choices.

This launch also highlights a broader trend within the igaming industry, where regulators are increasingly adopting advanced technologies to strengthen player protection frameworks. The partnership between the HGC and Mindway AI is one of the first of its kind between a national regulatory authority and a specialist provider of AI-driven responsible gambling solutions, setting a potential precedent for similar collaborations in other regulated markets.

The President of the Hellenic Gaming Commission (HGC), Dimitrios Ntzanatos, stated: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”

Mindway AI’s CEO, Rasmus Kjaergaard, also expressed enthusiasm about the partnership: “Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.”