Huddle Announces Genius Sports as Official Data Partner

Huddle, the next generation iGaming technology provider, has signed a deal with Genius Sports that will see it become the company’s data partner.

The partnership will give Huddle access to Genius Sports’ official data-driven PreMatch, LiveData and Next Gen Stats (NGS) to deliver real-time feeds and pin-point pricing.

Genius Sports’ feeds will enable Huddle to better leverage its industry-leading pricing algorithm for US sports. By powering Huddle’s machine-learning based models with its ultra-low latency data Huddle will offer comprehensive pricing solutions for a range of US sports, laying the foundations for industry-wide innovation.

This partnership will also allow Huddle to leverage official data to create a world-class NFL product, which will see them offer fan-favourite betting markets including derivatives, player props, same game parlays and micro markets, all of which will be offered in-play with industry leading uptime.

As well as offering data for the NFL, Genius Sports’ ultra-low latency data feed will also provide AI-driven pricing for all its betting markets across the CFL, NCAAF, NCAAB and NASCAR.

The landmark deal will ultimately allow Huddle to become a one-stop-shop for pricing and trading on all manner of US sports as it boasts the most comprehensive market offering in the industry.

Founded in London in 2001, Genius Sports has grown its team to over 1,800 people and has earned a strong reputation as one of the industry’s most reputable betting data specialists, with offices in over 17 countries in three continents.

Launched in 2020, Huddle builds products leveraging a microservices model – developing and deploying components, the first of which are trading, pricing, and risk technology. In June 2022, Huddle received a strategic investment from Las Vegas Sands following a merger with Las Vegas-based US sports modelling specialists DeckPrism Sports.

Speaking on the partnership, Francesco Borgosano, CEO and co-founder of Huddle, said: “We share a joint belief with Genius that betting has enormous untapped potential. The industry needs innovative, engaging products that are easy and entertaining for the users. And the combination of fast and reliable data with algorithmic solutions will unlock the necessary product innovation. It’s an amazing opportunity for Huddle to join forces with a reputable and established Company such as Genius to create new and exciting betting experiences”.

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