iGaming Platform Partners with Fast Track for CRM Solutions
iGaming Platform (iGP) has entered into a partnership with CRM specialist, Fast Track, to enhance its igaming offerings.
Established in 2016, Fast Track offers a player engagement platform designed specifically for the igaming industry. The platform is used by over 100 operators worldwide, delivering tailored experiences based on adaptable solutions fitting individual client requirements.
Through this partnership, iGaming Platform’s affiliates can access Fast Track’s real-time data tools. This collaboration aims to offer a deeper understanding of player behaviors and to support the deployment of customized marketing campaigns efficiently.
Celebrating the partnership, Matthew Calascione, Chief Operations Officer at iGP, said: “We are absolutely delighted to have signed a deal to utilise Fast Track’s market-leading CRM tools. These will empower iGP to leverage extended segmentation capabilities and see our customers significantly increase engagement among players, a vital necessity for operators.
“We look forward to working with Fast Track and growing alongside them in the coming months and years, for what we hope will be a long and fruitful relationship.”
Luis Sangiovanni, Chief Marketing Officer at Fast Track, added: “Fast Track CRM and iGaming Platform form the perfect partnership, bringing together the best of both worlds.
“Fast-Track’s leading technology ensures seamless customer interactions and personalised experiences, while IGP’s cutting-edge platform offers a superior gaming experience. This collaboration redefines the way we engage with players and sets new industry standards.”