ITP and Playtech Partner to Expand F2P and DFS Portfolio


Inside The Pocket (ITP), a global F2P and daily fantasy sports (DFS) aggregation platform, has formed a strategic partnership with Playtech, a leading online gaming technology supplier, to provide its operator partners with a diverse range of F2P and DFS games. The bespoke agreement with Playtech offers ITP access to a technology platform that supports a significant number of regulated online gambling operators worldwide, enabling ITP to deliver more than 100 F2P and DFS games to customers in a localized fashion.

The P2P integration allows ITP to strengthen its position as the largest and most agile turnkey solution for F2P and DFS globally, providing its customers with a comprehensive aggregation model focused on F2P and paid DFS. This partnership positions DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.

The collaboration between ITP and Playtech offers an innovative, socially responsible way to present F2P and DFS to audiences in the Americas and worldwide. Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming, providing ITP with clear differentiation from other sports betting and igaming ventures.

ITP’s clients can target specific recreational player-groups and fulfill nuanced acquisition and retention goals, while avoiding questionable introductory offers that have proven unsustainable. This partnership presents a way to entertain and educate players while maintaining a socially responsible ecosystem.

Anthony Evans, VP of Product Strategy at Playtech, commented, “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”

Hussain Naqi, Founder and CEO of Inside The Pocket, added, “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.

“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”

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