Pragmatic Play has expanded its presence in the UK iGaming market through a new partnership with Ivy Casino, a rising challenger brand launched in September 2024. This collaboration enables Ivy Casino to enhance its gaming offerings by integrating Pragmatic Play’s portfolio of award-winning slots and live casino games.
Ivy Casino now has access to Pragmatic Play’s extensive range of popular slots, including Gates of Olympus 1000, Sugar Rush 1000, and the Big Bass series, among other well-known titles. In addition, Ivy Casino players will be able to enjoy live casino games, including roulette and blackjack, from Pragmatic Play’s renowned live casino offerings.
This agreement reflects Pragmatic Play’s ongoing strategy to increase its footprint in regulated markets across Europe, further strengthening its position in the UK iGaming sector.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re excited to supply player favourite games to Ivy Casino as the brand continues to establish itself in the competitive UK market.”
Mark Good, representing Ivy Casino, added: “Partnering with Pragmatic Play allows Ivy Casino to provide its players with some of the most popular and innovative games in the industry. Their renowned titles will significantly enhance the gaming offering at Ivy Casino and support its mission to become a leading name in the UK online casino space.”
